Online Marketing AND Advertising Internet Yellow Pages(IYP)
We create comprehensive internet advertising strategies utilizing the nation’s leading IYP sites such as: Yellowpages.com, Superpages.com, Dexknows.com, Yellowbook.com and more. We research by category and market the number of impressions for those searching for that product or service, existing competitors on those sites and make recommendations on the best ad placement.
Search Engine Marketing AND Optimization (S.E.M./S.E.O.)
Many customers want to be found on Google, Yahoo and other major search engines and want to utilize some of their advertising dollars towards S.E.O. or S.E.M.. DM Direct works with Certified Google & Yahoo partners and will customize a campaign based on your available monthly spend. We will provide analysis and recommendations for targeted spends to make sure you maximize your exposure and presence.
Research and Media Facts
For any of our online subscription programs, we provide a thorough category analysis per market. This can include impressions by metro, state or nationwide coverage area (i.e. the number of people in a given month searching for that product or service), existing competitors on those sites and recommendations for the best type of ad placement.
Lead Tracking and R.O.I. Measurement
We know that consumers today will consult numerous sources when they are ready to buy a product or service. It is important to measure results and determine the return on your investment. At DM Direct, we can provide detailed metrics on a monthly basis including call reports, click and conversion rates, number of impressions and cost per lead analysis.
SOCIAL MEDIA
Social media sites are becoming a major tool for individuals when searching for local businesses and information about them. Most business owners have a social media presence, however, many struggle with not having the time to effectively manage their presence. Let DM Direct help you manage the complicated world of social media. We will set your company up on all relevant social media sites or enhance those previously established and define key messaging unique to each site.Mobile is one of the fastest growing digital categories. Consumers are using mobile devices (smartphones) to search for local businesses more often than their desktop computers. Over 50% of these consumers called and/or visited the business once they have searched for it. At DM Direct, we can help identify what categories are searched most frequently and what types of mobile banner advertising is available in your geographic area.
Publisher/Campaign Management
With hundreds of publishers, and thousands of directories nationwide, gathering and interpreting all of the data can be a large task. At DM Direct, we maintain a comprehensive database of every publisher with information on usage by market along with all pricing and any discount programs available. We identify what publishers exist in your market and current distribution metrics in those making informed recommendations regarding the specific directories you should consider advertising in.
Geographic Market Analysis for Print
DM Direct will provide you with a thorough market analysis of each market you want to advertise in. Utilizing the most recent census information, we can provide a multitude of demographic variables for each directory market area. We can create reports which will help you to target your potential customers by zip code, city or town, county, etc. We can provide customer demographics including specific household income potential, median household value, community ethnic composition and more.
Value Pricing
We research, negotiate and quote all current publisher discounts. At DM Direct, we maintain close, professional relationships with marketing representatives from all publishers so we can be sure to take advantage of the best incentive and discount programs available to help you get the maximum amount of advertising exposure for your investment.
Creative Ad Design
Creativity is a key element in the design process. Our designers will work with you to ensure that we design an ad that stands out against your competition, engages the buyer and supports your branding efforts. Headlines must be effective, copy needs to be clear & specific, and the design should gain attention and get the consumer to act. We will educate you as to the critical elements of an effective advertising message and how to display information in a way that clearly differentiates you from your competition.
